Marketing Strategy

Any of us who have read the committed atrocities by Harvey Weinstein has been subject to a laundry list of his remarkable movies. I’ve seen many of them and enjoyed most of them, but you’ll read no list here. In every one of these articles, it’s as if these famed movies somehow temper the actions and buffer the bombshells. 

Our thanks to Pamela Sosnowski, at WisconsinRealEstate.com   for her recent article on our agency.  

Why does it need to be so complicated? We’ve all seen it time and again. Branding projects that lasted so long the brands actually changed, not once, but twice before the initiative was ever completed. The branding process, for many of us, has changed, and that change has provided the client with what is long overdue; pragmatism. 

Although fashion trends are the trendiest of all trends, coming in at a distance second are website design trends. 

According to Global Web Index,the smaller and more specialized platforms are growing at the quickest rates, with Pinterest (+97%) and Tumblr (+94%) recording by far the biggest and most impressive increases.

We may not be psychologically ready for the new year yet, but it’s time to take a look at the prevailing web trends for 2015.

Many of you want to know the hard results. The statistical results. “Just the facts, ma’am” as Joe Friday (Jack Webb) said in Dragnet. But before that, there’s this.

This blog is about the soft results, some of the things that have happened to me in the last 30 days and some of what I've learned.

The Who’s song, Going Mobile, is about the freedom we have to go anywhere and escape anything with automobiles and mobile homes.

Here’s what we believe a microsite is. It must have a separate URL. There must be a primary website associated to the microsite, if there isn’t then the microsite graduates to website status.