By Pamela Sosnowski
Since 1983, Madison based marketing agency TMA+Peritus has been successfully building and promoting brands across a variety of industries. Once the Internet became widely adopted, however, the company made website design and content marketing its priority, as well as its ability to "put the ROI in your URL."
"The firm was established in 1983 after its founder, Tom Marks, grew impatient with the bureaucratic wranglings in major corporations where he worked that slowed down critical decision making processes and go-to-market strategies," says Tom Marks, principle of TMA+Peritus. "In 2000, the agency shifted its focus from traditional agency service and focused on website design and development and content marketing. TMA+Peritus became the first content marketing agency in Wisconsin and certainly the most prolific, producing and curating content for clients across the country."
Clients that have turned to the firm for website assistance and rebranding include local businesses such as Bushmans, Sprinkman Real Estate, WorkLoud, Worth Lure Components, and Fresh Madison Market as well as larger, national brands. Their clients range from start-ups to international corporations, but they all have one thing in common: they trust TMA+Peritus to deliver compelling, engaging, and responsive web design and development.
In addition to web development, the company offers several services: marketing strategy, thought leadership, content creation, messaging, and brand building across all platforms. The staff can improve a website's SEO (search engine optimization), helping it rank higher in search results, write compelling copy, and in fact, the firm produced over 100 product videos for one clients and ghost-wrote two books for another. According to the TMA+Peritus website, content is more than just king; "content is commerce."
As a result, the firm has racked up a lot of prestigious advertising awards. "In the last four years, TMA+Peritus has won 56 American Advertising Awards almost all of which were for website design, website writing or complex navigation and information architecture," says Marks.
"The agency has won more website awards than any other similar agency in Wisconsin. This February, TMA+Peritus won the National Grocers Association's Creative Choice Award, its highest marketing and advertising honor, in the Digital Category, where there is only one nationwide winner. The work was created in behalf of Fresh City Market on the campus of Purdue University, which is the sister store of Fresh Madison Market on the campus of UW-Madison."
What sets TMA+Peritus apart from other digital agencies is its Voice of Customer Research (VOC) standard. The staff does more listening than talking to find out a client's challenges and what they need. "VOC is a qualitative research method that employs 1-to-1 interviewing techniques between external and internal stakeholders," explains Marks. "It analyzes gaps in beliefs and sentiments among persona groups, and then develops Level 1, Level 2 and Level 3 Narrative Pitch Flows, along with Proof Points, that ultimately becomes the digital messaging for websites and other platforms."
Brands that are interested in learning more and working with TMA+Peritus can contact the firm through its website at tmaperitus.com.