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Audience insights power content marketing. User insights electrify your website. High levels of client satisfaction - now that incites us.

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RECENT POSTS


Flash-y Websites
09.02.10 - Flash is still a very cool technology. It allows you to do really neat things on websites that aren't completely  possible with HTML, Javascript, and other similar tools. Flash can make sites more interactive and give introductions to your products and services like a movie trailer or a snazzy commercial. A ...

This Article is for the Birds
08.12.10 - We’ve all heard the adage “A bird in hand is worth two in the bush.”  Well, let me take that 17th century proverb and put it into 21st century marketing context — “A customer in hand is worth five new prospects out there in the marketplace.” A recent BtoB Magazine ...

Design-side economics.
08.10.10 - During the past few years, almost everyone has rediscovered the value of a dollar.  No bill goes unquestioned, costs are constantly compared with multiple price quotes, and pie-in-the-sky graphic design budgets have gone the way of the Saturn automobile. Fortunately, this is not all doom-and-gloom. Lean budgets are here to ...


Grandpa’s Electric VW Bug
08.04.10 - It’s funny how one’s mind can connect a series of “dots.” Running along the other day, I heard an NPR story about 15-year-old Ashton Stark who thought electric cars were “kind of cool.” Unable to afford a $40,000 electric car he, along with his father, converted his Grandpa’s 1972 VW bug ...

The Boy Scouts Had It Right
08.04.10 - It seems that I’ve been mowing the lawn every five days, most likely because I probably am.  Before the mowing begins, I dutifully pick-up all the sticks, no shortage of them this summer, along with some waste from the neighbor’s dog who obviously prefers our yard to his, or maybe ...

What the Old Spice Guy can teach you about advertising.
07.26.10 - Even if you live under a large rock you’ve probably heard of the Old Spice Guy, the dashing, bare-chested spokesman in the Old Spice Body Wash television commercial. Wearing only a towel and a smile, the Old Spice Guy informs the women in the audience that although their men aren’t ...

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