Peter Drucker lives on as one of the greatest business and management minds of the last 100 years. If he had blogged, he would have had millions of followers. As a content marketer, the most important insight I can share is to think like Drucker when you're ready to write.
Today content marketing accounts for a third of the overall marketing budget. Learn how to overcome challenges and utilize best practices to create more opportunities for your business.
Content marketing has been around for 100 years or more. Is it a trend or is it mainstream? Actually it's both. It was a trend and now it's a fundamental, mainstream marketing philosophy. In fact, content marketing is the new purple, which was the old black, which was, of course, positioning.
Marketing by manufacturers is an important, but often overlooked necessity of success. Check out our latest TMA+Peritus Success Series Presentation™, and pass it on to your manufacturing peers.