Insights

Tom Marks
Principal
TMA+Peritus
Content Marketing, Search Engine Optimization
05.30.13
Blog It Like Drucker: How to Write a B2B Blog That Creates Customers
Peter Drucker lives on as one of the greatest business and management minds of the last 100 years. If he had blogged, he would have had millions of followers. As a content marketer, the most important insight I can share is to think like Drucker when you're ready to write.
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Doug Tangwall
Account Manager
TMA+Peritus
Content Marketing
05.10.13
Content Marketing Authority Joe Pulizzi Shares Insights at AAF-Madison Event
Today content marketing accounts for a third of the overall marketing budget. Learn how to overcome challenges and utilize best practices to create more opportunities for your business.
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Tom Marks
Principal
TMA+Peritus
Advertising, Content Marketing
04.18.13
What You Really Need To Know About Content Marketing
Content marketing has been around for 100 years or more. Is it a trend or is it mainstream? Actually it's both. It was a trend and now it's a fundamental, mainstream marketing philosophy. In fact, content marketing is the new purple, which was the old black, which was, of course, positioning.
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Tom Marks
Principal
TMA+Peritus
Advertising, Content Marketing
04.04.13
THE $150 BILLION INDUSTRY NO ONE TALKS ABOUT.
Some say it might even be a $300 billion industry; that’s Billion with a capital B and that rhymes with P and that stands for Pocket Fisherman.
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Tom Marks
Principal
TMA+Peritus
03.17.13
Manufacturing Marketing is Here to Stay
Marketing by manufacturers is an important, but often overlooked necessity of success. Check out our latest TMA+Peritus Success Series Presentation™, and pass it on to your manufacturing peers.
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Tom Marks
Principal
TMA+Peritus
02.20.13
Is Carnival Cruising for a Bruising?
Anton Chekhov sure missed the mark when he said, “Any idiot can face a crisis – it’s day to day living that wears you out.”
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Tom Marks
Principal
TMA+Peritus
Advertising, Content Marketing
02.04.13
Shedding Some Light on This Year's Superbowl
The Superbowl is so incredibly over-hyped, overexposed, and generally underwhelming that I, for one, believe it’s nothing short of fantastic.
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Tom Marks
Principal
TMA+Peritus
Content Marketing, Social Media
12.27.12
The Mystery that is Suzy Favor Hamilton
Like many, the recent news about Suzy Favor Hamilton blind-sided me. It was baffling, a real head-scratcher, and painfully upsetting.
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Doug Tangwall
Account Manager
TMA+Peritus
Content Marketing
08.27.12
Step Right Up and Test Your Content Marketing Strength! A Quiz
Can your business benefit from content marketing? Take 3 minutes and test your content marketing strength!
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Michelle Rothmeyer
Content Strategist
TMA+Peritus
Content Marketing, Web Development, Web Strategy
07.25.12
Get a bite. Not just a nibble.
Strategies for getting people to act on your calls-to-action.
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