You’re in a meeting with a great client. They are in the middle of a sentence, and you interrupt them with your own thoughts. But of course you would never do that, right? Most of us understand...
I am lucky. I work in a creative work environment. I get to go to work each day with other creative people where we are expected to come up with creative ways to communicate in a...
I’m all about content marketing — providing relevant information to people in search of it. But I have to admit — sometimes the eyes have it. Take for example Airbnb digital ads — from...
Do these statements sound familiar? “Our website looks just fine the way it is – it’s a classic.” “We can just get an intern to create our new catalog.” “We can have Bob in shipping figure...
You’ve probably seen the recent Dos Equis ads and commercials featuring “The Most Interesting Man in the World.” It’s worth a fresh look at the original campaign upon which these are based...
As marketers, we help our clients leverage traditional digital advertising to drive traffic to online content delivery vehicles — a corporate website, a specialized blogsite or other social...
The other day I was asked if print was dead. Valid question — and one I hear a lot. My answer? “That depends.” Perhaps that answer sounds like a copout — but it’s not meant to be. Print can...
