Advertising

Shawn VanDalfsen
Business Strategist
TMA+Peritus
Advertising
02.24.12

You’re in a meeting with a great client. They are in the middle of a sentence, and you interrupt them with your own thoughts. But of course you would never do that, right? Most of us understand...

Kathy Marks
Managing Principal
TMA+Peritus
Advertising
11.18.11

I am lucky.  I work in a creative work environment.  I get to go to work each day with other creative people where we are expected to come up with creative ways to communicate in a...

Michelle Rothmeyer
Content Strategist
TMA+Peritus
10.05.11

I’m all about content marketing — providing relevant information to people in search of it. But I have to admit — sometimes the eyes have it. Take for example Airbnb digital ads — from...

Kurt Huber
Art Director
TMA+Peritus
Advertising, Design
05.14.11

Not really, but now that I have your attention, here’s a quick and easy guide for creating winning marketing emails. 

What’s the frequency, Kenneth?...

Kurt Huber
Art Director
TMA+Peritus
04.29.11

Do these statements sound familiar? “Our website looks just fine the way it is – it’s a classic.”  “We can just get an intern to create our new catalog.” “We can have Bob in shipping figure...

Michelle Rothmeyer
Content Strategist
TMA+Peritus
04.07.11

I’m sure you’ve seen QR (Quick Response) codes. They’...

Kurt Huber
Art Director
TMA+Peritus
Advertising
03.26.11

You’ve probably seen the recent Dos Equis ads and commercials featuring “The Most Interesting Man in the World.”  It’s worth a fresh look at the original campaign upon which these are based...

Shawn VanDalfsen
Business Strategist
TMA+Peritus
02.12.11

As marketers, we help our clients leverage traditional digital advertising to drive traffic to online content delivery vehicles —  a corporate website, a specialized blogsite or other social...

Michelle Rothmeyer
Content Strategist
TMA+Peritus
01.06.11

The other day I was asked if print was dead. Valid question — and one I hear a lot. My answer? “That depends.” Perhaps that answer sounds like a copout — but it’s not meant to be. Print can...