Content Marketing

author: Tom Marks
Principal
TMA+Peritus

categories: Content Marketing, Search Engine Optimization

05.30.13

Blog It Like Drucker: How to Write a B2B Blog That Creates Customers

Peter Drucker lives on as one of the greatest business and management minds of the last 100 years. If he had blogged, he would have had millions of followers. As a content marketer, the most important insight I can share is to think like Drucker when you're ready to write.

author: Doug Tangwall
Account Manager
TMA+Peritus

categories: Content Marketing

05.10.13

Content Marketing Authority Joe Pulizzi Shares Insights at AAF-Madison Event

Today content marketing accounts for a third of the overall marketing budget. Learn how to overcome challenges and utilize best practices to create more opportunities for your business.

author: Tom Marks
Principal
TMA+Peritus

categories: Advertising, Content Marketing

04.18.13

What You Really Need To Know About Content Marketing

Content marketing has been around for 100 years or more. Is it a trend or is it mainstream? Actually it's both. It was a trend and now it's a fundamental, mainstream marketing philosophy. In fact, content marketing is the new purple, which was the old black, which was, of course, positioning.

author: Tom Marks
Principal
TMA+Peritus

categories: Advertising, Content Marketing

04.04.13

THE $150 BILLION INDUSTRY NO ONE TALKS ABOUT.

Some say it might even be a $300 billion industry; that’s Billion with a capital B and that rhymes with P and that stands for Pocket Fisherman.

author: Tom Marks
Principal
TMA+Peritus

categories: Advertising, Content Marketing

02.04.13

Shedding Some Light on This Year's Superbowl

The Superbowl is so incredibly over-hyped, overexposed, and generally underwhelming that I, for one, believe it’s nothing short of fantastic.

author: Tom Marks
Principal
TMA+Peritus

categories: Content Marketing, Social Media