Content Marketing

Doug Tangwall
Account Manager
TMA+Peritus
Content Marketing, Social Media
05.17.12
The Future of Marketing Influence: 5 Steps to Engagement

How will marketers gain influence in the future? Let’s start with a short lesson in physics:

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Doug Tangwall
Account Manager
TMA+Peritus
Content Marketing
04.08.12
What Is Content Marketing? Looking for Clues at the Scene of the Crime

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Michelle Rothmeyer
Content Strategist
TMA+Peritus
Branding, Content Marketing, Design, Social Media
02.03.12
An Oreo Is an Oreo Is an Oreo Is an Oreo.

Ok, I’m channeling a little Gertrude Stein here, but after hearing a recent report on NPR about the iconic Oreo cookie, I too had to ask, “If an Oreo isn't round and black and white and crazy...
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Michelle Rothmeyer
Content Strategist
TMA+Peritus
Content Marketing, Social Media
12.21.11
That crowd you’re ignoring? They’re a missed opportunity.

When most of us think about Procter & Gamble (P&G), we don’t think of men perusing the aisles for their products. We generally think of moms, with two or three kids tugging at her ankles....
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Michelle Rothmeyer
Content Strategist
TMA+Peritus
Content Marketing
11.22.11
Time to Don Your Content Curator Cap

When blogging about content marketing, I’ve advised businesses to provide a diverse mix of original and third party content. By sharing valuable and relevant information from a third party you...
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Jim Carlson
Internet Strategist
TMA+Peritus
Content Marketing, Social Media
11.03.11
Place your Stake – Stake your Place

According to estimates from Digitimes, 462 million smart phones will be shipped in 2011. It is no surprise that searches conducted on mobile devices continue to grow at an alarming rate. Since...
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Michelle Rothmeyer
Content Strategist
TMA+Peritus
Advertising, Content Marketing
10.05.11
Sometimes Good Old Fashioned Eye Appeal Works (as long as you back it up with good content).

I’m all about content marketing — providing relevant information to people in search of it. But I have to admit — sometimes the eyes have it. Take for example Airbnb digital ads — from...
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Michelle Rothmeyer
Content Strategist
TMA+Peritus
Advertising, Content Marketing
04.07.11
Instant Gratification with QR Codes

I’m sure you’ve seen QR (Quick Response) codes. They’...
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Shawn VanDalfsen
Business Strategist
TMA+Peritus
Content Marketing
03.14.11
IBM’s “A Smarter Planet”: Anatomy of a Content Marketing Strategy

After a couple of busy weeks, my guilty pleasure is catching up with the Wired Magazine blogs. While scrolling through Wired Science I came across an entry from “Thoughts on a Smarter Planet.”...
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Shawn VanDalfsen
Business Strategist
TMA+Peritus
Advertising, Content Marketing
02.12.11
And What’s So Funny About Nose Hair?

As marketers, we help our clients leverage traditional digital advertising to drive traffic to online content delivery vehicles —  a corporate website, a specialized blogsite or other social...
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