03.08.10 - "A content marketer always has something interesting and meaningful to say because she truly understands what information appeals to her customers and prospects." Hungry for more? Learn how the pros do it! Click here to go to our website and download the Content Marketing eBook!

03.04.10 - What’s not to like about LEGOs? Most of us have spent more than a few hours playing with them. A brand recognized around the world, and one that inspires global brand loyalty — something a competitor like Mega Blocks does not — there’s much to be admired. Who would think that LEGO was ...

03.03.10 - There’s no question that advertising and content marketing are different. Advertising pushes you for a purchase. It’s loud, unsubtle, sometimes glib and superficial, occasionally obnoxious. In comparison, content marketing is soothing on the frayed nerves of an audience bombarded with advertising messages. It delivers meaningful and often useful information (which ...

02.25.10 - When a company embraces customer engagement as a core marketing strategy, that company has moved well beyond customer satisfaction.  Those companies realize that satisfying customers is not enough.  Customer engagement means connecting to customers and prospects on such an emotional level that they have a need to seek you out ...

02.24.10 - In the 1994 movie, Dumb and Dumber, there’s a classic exchange between Lloyd (Jim Carrey) and Mary (Lauren Holly), which – for me – has always put marketing in perspective.  It went down like this: Lloyd: What do you think the chances are of a guy like you and a ...

02.19.10 - Press releases are no longer a one-trick pony. It used to be that the primary function of a press release was to entice the media to share your latest and greatest news. Your primary audience was a targeted set of journalists and your primary message centered on your business — ...