The Client

American Family is the third largest mutual property and casualty insurer in the United States. With $16.8 billion in assets under management and 4,000 agents nationwide, the company, with corporate headquarters in Madison, Wisconsin, will continue to increase their $5.4 billion in policyholder equity.

The Project

To find creative approaches to work within the client’s graphic standards, but still be able to produce break-out work. Develop a strategy that shows who’s covered by insurance, not what’s covered. TMA+Peritus designed and wrote 25 business owner brochures, B2B direct mail and an accompanying microsite for businesses and American Family Insurance agents.