The Client

Headquartered in Minneapolis, MN, LumiData is a leading provider of demand intelligence software for the consumer product goods industry. Their SOLYS software provides actionable point-of-sale information to companies such as Del Monte, Kellogg’s, Burt’s Bees, Malt-O-Meal, Schering-Plough, Reckitt Benckiser and many other Fortune 1000 Companies.

The Project

After conducting and synthesizing more than 50 VOC interviews TMA+Peritus developed LumiData’s brand messaging system, and from there developed an entire content management strategy with appropriate platforms including a new website, white papers, animated sales demos, a social media presence, email marketing campaigns, all supported by a successful media outreach initiative.