M3 Insurance


M3 Insurance is Wisconsin’s largest independent insurance broker with offices in Milwaukee, Madison, Green Bay, Eau Claire and Wausau.  M3 Insurance was looking to update and enhance all facets of their brand after experiencing phenomenal growth over the years.

After an agency review of Madison communications firms, M3 tapped TMA+Peritus for the nearly year-long assignment. TMA+P began with a logo update and a massive three month VOC Research project before any strategies were developed.

A completely new content marketing strategy was introduced with new messaging tactics along with updated collateral and case studies. After that, TMA+P began the development of a new website strategy that included content audits, Information Architecture recommendations, content marketing strategies and the SEO plan.


  • Marketing Strategy and Thought Leadership
  • Voice of Customer Research (VOC)
  • Website Strategy and Information Architecture
  • Search Engine Optimization Research (SEO)
  • Content Marketing
  • Logo Design
  • Video Production
  • Collateral Development
  • Writing