Executive Summary
For too long, manufacturers have avoided the inevitable; the gains that consumer-facing companies have made in building market share and share of wallet, are as applicable to manufacturers and B2B companies as they are to the mega consumer package goods businesses. With a few twists, of course. In this Success Series Presentation™ from TMA+Peritus, you’ll learn the 5 steps that are gaining momentum and results in manufacturing marketing.
- Voice-of-Customer Research (VOC) – developing messaging based on customer feedback
- Content Marketing – becoming a thought leader in your industry and the go-to company for insights
- Insight Marketing & Selling – developing the collateral and support materials that best state your case
- Understanding How Your Website Can Be Your Best Sales Representative – and without having to pay a commission and worrying about cost-of-goods-sold
- Analytics & Measurement – common benchmarks that will help guide you to success.
Download our TMA+Peritus Success Series Presentation™, and pass it on to your manufacturing peers.