Voice of Customer Research (VOC)

Besting all others in an RFP and open Wisconsin Association of Public Purchasers (WAPP) review, we are pleased to announce that earlier this year the contract for the design and development of a new website for Nicolet College was awarded to TMA+Peritus (TMA+P) over all other contenders.

Why does it need to be so complicated? We’ve all seen it time and again. Branding projects that lasted so long the brands actually changed, not once, but twice before the initiative was ever completed. The branding process, for many of us, has changed, and that change has provided the client with what is long overdue; pragmatism. 

“Data! data! data!" Sherlock Holmes cried impatiently. "I can't make bricks without clay.” After completing a comprehensive research project for North Central Health Care, it struck me that we may have a thing or two to learn from the greatest detective of all time. Learn more about the sleuth-work of collecting data.

We spend so much time and money trying to be understood and not enough time understanding.