About Us

Actually, It's Not About Us.
It's About You.

And that's really important because in our business there are a whole lot of talkers and not enough listeners. Listening is what we do, that's why we're so committed to Voice of Customer Research.

However, If You Want To Know More About Us…

TMA+Peritus is a sales and marketing strategy company driving revenue for Fortune 500 Companies, as well as other businesses and organizations since 1983. As strategic market planners, sales counselors, researchers and thought leaders, TMA+P guides clients to sales and marketing success through their Disciplines of Market Leadership philosophy and the company’s trademarked Critical Insight Selling™ techniques that promote industry knowledge and wisdom ahead of feature and benefit selling. The agency, based in Madison, Wisconsin, has earned a widespread reputation for excellence that has attracted and retained regional, national and international clients.

TMA+Peritus is also recognized as one of the Midwest’s top digital agencies. Named Madison’s Best Website Design Firm and Best Digital Marketing Agency by Expertise.com and UpCity, TMA+P has been developing websites and other digital properties for major corporations and other businesses since 1983 including work for more than 250 organizations from Foot Locker, Eastbay, Finish Line Sports and American Family Insurance, to Bemis Corporation, the California Avocado Commission, University of Wisconsin-Madison and the National Mango Board. TMA+P also develops proof-of-concept sites for The Home Depot, Menard’s and Pella Windows.

TMA+Peritus is the winner of nearly 70 American Advertising Awards for their digital work.


"TMA+Peritus are America’s go-to sales and marketing strategists for differentiating any company from its competitors. The exciting difference with TMA+P is their unique style of honesty balanced with a keen eye on how to drive revenue. Results matter and TMA+P is a leader that understands the importance of making a business impact, ultimately driving a quantifiable ROI with sales and marketing strategies.”

Adam Eberle
Rakuten OverDrive