University of Wisconsin — Master of Science in Biotechnology


The University of Wisconsin–Madison's highly diverse concentration of bioscience expertise makes it a world leader in biotechnology, life science and medical research. The Master of Science in Biotechnology degree from UW-Madison is the top-ranked program of its kind in the country, but the website and the content did not reflect the true excellence of the program. There needed to be a complete website redesign and a new, more strategic approach to content marketing that would better position the program in a global capacity. 

After extensive VOC efforts, TMA+P set out to help redesign the website working closely with the development team at the university. A new Information Architecture was developed along with design templates, and a strategic approach to content marketing was established that included comprehensive case studies from students and alumni.


  • Voice of Customer Research (VOC)
  • Marketing Strategy and Thought Leadership
  • Website Strategy 
  • Website Information Architecture
  • Content Marketing Strategy and Plan
  • Writing