IncredibleBank is a $1.4 billion financial institution headquartered in Wisconsin with 15 branches in the state and Michigan’s Upper Peninsula. Formerly, known as River Valley, the bank wanted to transition from regional to national with a new name, new digital business model, and revised brand. They hired TMA+Peritus to guide them through the entire process including sustaining the new position.

As an immediate result, IncredibleBank was named The Most Innovative Bank in America for 2019.


  • Brand Repositioning
  • Brand Message Testing
  • Content Marketing
  • Website Redesign
  • Video Production
  • Photography
  • Print & Digital Advertising
  • Marketing Strategy