Alsum Farms

Summary

Alsum is one of Wisconsin’s largest growers and distributors of potatoes, vegetables, and other food products concentrating mostly on states east of the Mississippi. The company was looking for significant sales growth but was not receiving the marketing support that would be needed to accomplish their goals. A new website wasn’t performing to expectations, collateral was inconsistent, and an older brand no longer resonated with a younger audience in grocery stores.

The Alsum brand has been completely overhauled and now features Larry Alsum, a farmer and owner of the company, on all packaging and point-of-sale. A new website was developed, along with new brand standards, collateral templates and new trade show exhibits. As consumers have a growing interest in who’s producing their food, the Larry Alsum brand has met that demand.

Winner of an American Advertising Award for Best Point-of-Sale.