The 30 Day Blog Results Are In – Part One


Day 29: I’ve been writing articles and blogs for years. I’ve written for TMA+Peritus, for newspapers and magazines (Gannett, In Business, Wisconsin Independent Agent to name a few), and for clients too many to name. But I’ve never tackled 30 blogs in a row without interruption, and I certainly never made the attempt to limit my subject matter to only website design and development.

I have had no less than a hundred people ask me for the results. I’ve actually met with several clients that wanted me to speak with them about the mid-term results and then the final results once all the votes were tallied. This blog is about the “soft” results, some of the things that have happened to me in the last 30 days and some of what I’ve learned.

I’ve had four speaking requests in 30 days. Some to groups with a modest attendance of 40, others over 100. More people than I can count, that I can remember, some who I don’t know, others who know me – from my photo – have approached me in Madison and Milwaukee to tell me how much they’re enjoying the 30 Day Blog.

Some are honest and admit to not reading all of them. Others say they’ve read every one – who am I to argue? And speaking of honesty, I did not write 30 blogs, I wrote 26 blogs with guest appearances from Kathy Marks and Kurt Huber. Some people have asked me about the mechanics of this, the process, the planning. To all of you, I answer with this: one day I had the idea, the next day I did it. That was one of only two days when I wrote the blog a day in advance. The furthest I stayed in front of the deadline was five days, but the average was three. A website pitch in Florida followed by a trip to Iowa caused me to go five days out. I did not plan any topics in advance. I researched for proof points as much as I could. I vowed to never write more than 250 words, but I neglected to tell you that some vows are meant to be broken, not that one, of course.

I found this to be easy. I am not convinced this can't be done by anyone who puts a little effort into it. I've told clients for years to blog, but mostly with the same results. We can't write, we don't have the resources, we don't have the time. I can write, but I do own my own business with dozens of clients across the country, I have a wife and four kids, the best dog ever who needs surgery, a 90 year old father and a guilty conscience. If I can do it, I know you can do it.

And tomorrow ladies and gentleman, the real results, the results you can tell your bosses about, the results that you can take to the bank – bank on it.