A NEW FEBRUARY FRONT LOBBY CONFESSIONALS IS HERE! Sales and marketing expert, Tom Marks, explains the importance of storytelling as part of the sales process, how it can increase engagement, why it works, and the neuroscience behind it.
Tom Marks, Author, Speaker and America’s Sales & Marketing Thought Leader explains how Mil-Gen Z is fast becoming the most powerful buy segment in the U.S. Tom cautions that every company must be prepared to court Mil-Gen Z today.
In the second part of this Front Lobby Confessional, Tom offers a few tips on turning your website into a lead generating, revenue-capturing sales funnel. This from the company that was named one of the Top 30 Best Website Design Firms in the U.S.
Tom Marks explains the TMA+Peritus approach to turning your website into a lead generating sales machine, how it’s done, and why it’s one of the reasons TMA+P was named one of the Top 30 Best Website Design Firms in the entire United States, not by one independent research company, but by two different companies. This is another must-watch Front Lobby Confessional.
Tom Marks, author, speaker and thought leader, sets the record straight for content marketers who believe that content marketing drives thought leadership, when, if fact, it’s really the other way around. Another must-watch Front Lobby Confessional.
Much has been written about the significance of storytelling in sales and marketing. In fact, much has been spoken about the importance of storytelling in everything business related. It’s not surprising that this is a favorite topic of professional speakers throughout the country.
Have a powerful and clear brand message
You have about eight seconds to get your point across. It should be very clear what products or services you are offering, along with bold calls-to-action to get the user involved. A good combination of writing and a careful choice of imagery will help you to pull this off.