Thought Leadership

In the second part of this Front Lobby Confessional, Tom offers a few tips on turning your website into a lead generating, revenue-capturing sales funnel. This from the company that was named one of the Top 30 Best Website Design Firms in the U.S.

Tom Marks explains the TMA+Peritus approach to turning your website into a lead generating sales machine, how it’s done, and why it’s one of the reasons TMA+P was named one of the Top 30 Best Website Design Firms in the entire United States, not by one independent research company, but by two different companies. This is another must-watch Front Lobby Confessional.

Tom Marks, author, speaker and thought leader, sets the record straight for content marketers who believe that content marketing drives thought leadership, when, if fact, it’s really the other way around. Another must-watch Front Lobby Confessional.

I’m honored to have been selected to open the new DreamBank of Madison with my award-winning keynote address: Of Socrates, Plato & Aristotle: How Thought Leadership Drives Stronger Sales, Marketing & Corporate Ethics.

In this week’s episode of Front Lobby Confessionals, Tom Marks talks about sales research and how it supports his trademarked Critical Insight Selling™ technique that sells your wisdom and industry knowledge rather than old-school features and benefits. If you want to sell more and sit on the sidelines less, this episode is for you.

41 years ago, when I started my career in sales, marketing and thought leadership, I became fixated, if only for a short time, on the numerous definitions of marketing. From Ogilvy and Kotler to Leo Burnett and the American Marketing Association (who better to know what marketing is), there was just no rhyme, reason or consistency in the definitions.