Marketing Strategy

A NEW FEBRUARY FRONT LOBBY CONFESSIONALS IS HERE! Sales and marketing expert, Tom Marks, explains the importance of storytelling as part of the sales process, how it can increase engagement, why it works, and the neuroscience behind it.

Tom Marks, Author, Speaker and America’s Sales & Marketing Thought Leader explains how Mil-Gen Z is fast becoming the most powerful buy segment in the U.S. Tom cautions that every company must be prepared to court Mil-Gen Z today. 

In the second part of this Front Lobby Confessional, Tom offers a few tips on turning your website into a lead generating, revenue-capturing sales funnel. This from the company that was named one of the Top 30 Best Website Design Firms in the U.S.

Tom Marks explains the TMA+Peritus approach to turning your website into a lead generating sales machine, how it’s done, and why it’s one of the reasons TMA+P was named one of the Top 30 Best Website Design Firms in the entire United States, not by one independent research company, but by two different companies. This is another must-watch Front Lobby Confessional.

In this week’s episode of Front Lobby Confessionals, Tom Marks talks about sales research and how it supports his trademarked Critical Insight Selling™ technique that sells your wisdom and industry knowledge rather than old-school features and benefits. If you want to sell more and sit on the sidelines less, this episode is for you.

I’m worried. 

For my clients and my friends. I worry that in less than two years they’re not going to know what the hell hit them. For my friends in banking, manufacturing, professional services, technology, recreation, digital services, education, real estate, food and beverage, transportation, insurance, construction and health care.

Each year, with quite a bit of fanfare I might add, Reader’s Digest releases their 40 Most Trusted Brands in America. And each year it’s pretty much the same song and dance. It’s easy to pick apart the findings; after all, with only a very few exceptions, all the brands are national advertisers, some with marketing budgets in the hundreds of millions of dollars and a few with budgets that exceed $1 billion.

In the Ad Nauseam Hall of Fame, in the Sales Wing, you’ll find no shortage of sales techniques including SPIN Selling, N.E.A.T. Selling, Conceptual Selling, SNAP Selling, Challenger Sales, The Sandler System, CustomerCentric Selling and MEDDIC Selling (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain and Champion).

Much has been written about the significance of storytelling in sales and marketing. In fact, much has been spoken about the importance of storytelling in everything business related. It’s not surprising that this is a favorite topic of professional speakers throughout the country. 

Emails don't have to look stark, canned, stale and boring. There are more design options available than ever before, ready to spice up your next campaign.