Marketing Strategy

Now, every good web design company does some sort of discovery as part of their 5-D process.

My fellow Chicagoans, I know, to us the CTA is something else.

I’m not working from a content marketing calendar, like the Flying Wallendas, I’m working without a net.

And when I say top, why not set your sights on the summit?

There is now a viable animation alternative to Flash called SVG - Scalable Vector Graphics, and it’s a top web trend for 2014.

Ebooks are analytics-rich and that’s the first reason I’m down with them, or up, or both, depending on which generation you’re talking to.

Go into a new website design or redesign project with a 3-5 year plan and to get the most out of your investment, follow these basic guidelines to assure that your new website will flex and grow over time.

When speaking to the business world about the future of website design and development, I tell our clients that simplicity is the solution we should be striving for. And that goal, time and again, can be found in our past.

One of my favorite advertising quotes came from the Englishman, William Lever, when he said, “I know half my advertising isn’t working, I just don’t know which half." And like a lot of advertising, Lever probably stole the quote from John Wanamaker who said something similar a few years earlier.

The Wisconsin Potato & Vegetable Growers Association delivers on its Content Marketing objectives through an integrated strategy of social media, multiple websites, and traditional platforms. You might say when it comes to marketing integration, these guys are deeply rooted and very well-grounded.