Gradients. Yes, gradients. They were right out, like the number five for the past several years when flat design was king. Now they’re back, with brighter and bolder colors that flow together seamlessly.
Drop Shadows. Another mainstay that had all but disappeared. These are now best used sparingly for a dramatic added dimension, rather than in every single shape and button on a website.
The other night, my fellow marketing friends, TMA+Peritus came up big, again. This time around, we won 13 awards bringing our total American Advertising Awards in the last three years to 48 – and almost all of them for our web and digital work.
According to Global Web Index,the smaller and more specialized platforms are growing at the quickest rates, with Pinterest (+97%) and Tumblr (+94%) recording by far the biggest and most impressive increases.