Website Design and Development

In the second part of this Front Lobby Confessional, Tom offers a few tips on turning your website into a lead generating, revenue-capturing sales funnel. This from the company that was named one of the Top 30 Best Website Design Firms in the U.S.

Tom Marks explains the TMA+Peritus approach to turning your website into a lead generating sales machine, how it’s done, and why it’s one of the reasons TMA+P was named one of the Top 30 Best Website Design Firms in the entire United States, not by one independent research company, but by two different companies. This is another must-watch Front Lobby Confessional.

TMA+P was recently named one of the Top 30 Best Website Design Firms and Top 30 Best Digital Marketing Agencies in the U.S. by two independent research and audit bureaus. Seattle-based Expertise.com and Chicago-headquartered UpCity, both named TMA+Peritus to the Top 30 distinction. No other Wisconsin company, in either category, made the rankings.

For nearly 18 years, TMA+Peritus has been designing and developing websites for companies across the country as well as several sites in Australia. Many of the websites and digital projects have been for leading national and international brands like Foot Locker, McDonald’s, American Family Insurance, Eastbay, PowerSchool, FIS Global (SunGard), the California Avocado Commission, Rakuten OverDrive, Finish Line Sports, Leggett & Platt, Lion Apparel and the National Mango Board.

Besting all others in an RFP and open Wisconsin Association of Public Purchasers (WAPP) review, we are pleased to announce that earlier this year the contract for the design and development of a new website for Nicolet College was awarded to TMA+Peritus (TMA+P) over all other contenders.

Have a powerful and clear brand message

You have about eight seconds to get your point across. It should be very clear what products or services you are offering, along with bold calls-to-action to get the user involved. A good combination of writing and a careful choice of imagery will help you to pull this off.


For their work in 2017, TMA+Peritus won 10 American Advertising Awards bring their tally to over 65 awards in the last five years. 

  1. Gradients. Yes, gradients. They were right out, like the number five for the past several years when flat design was king. Now they’re back, with brighter and bolder colors that flow together seamlessly.    
  2. Drop Shadows. Another mainstay that had all but disappeared. These are now best used sparingly for a dramatic added dimension, rather than in every single shape and button on a website.

Although fashion trends are the trendiest of all trends, coming in at a distance second are website design trends. 

Think of your website pages as a storefront. Have you ever looked at a storefront and tried to figure out what the store was selling? We all have.