Day 30: The last day is upon us. 30 straight, uninterrupted days of blogging about website design and development have come to an end. Many of you want to know the hard results. The statistical results. “Just the facts, ma’am” as Joe Friday (Jack Webb) said in Dragnet. But before that, there’s this.
You must know that content needs context. Random acts of content marketing won’t hurt you, but they’re sure not going to drive bottom line sales. Far from it. My 30 Days of Blogging is the perfect example of the balance between content and context. Your content needs a framework, just like a shuffleboard court needs its scoring diagram and hopscotch needs its rectangles. You need to theme your content, you need to change those themes with some degree of regularity, and you need to be consistent, but only for that short, themed period of time, and then move on to your next framework. Share with your audience 10 Days of Customer Insights or Q4 Bubbler Talk or what every optometrist should have – Better this way or that.
And why should your content or your blog have a framework? Because it’s more readily approachable, it’s more understandable, your audience knows what they’re in for and what they’re getting. And here’s the proof.
- Our web traffic increased 10-fold in these 30 days. Let me repeat, 10-fold.
- Our Likes and Follows increased, too, but this was not as important to me.
- As I mentioned yesterday, I have received four requests to speak to communications professionals, which almost always results in a new client or two.
- And speaking of new clients, as a direct result of the 30 Day Blog, we have landed two new clients, and likely a third.
Back in my previous blog, The Blog Blog, I wrote that 43% of companies that blog generate at least one new customer as a direct result of their blogging activities. I’m your proof, your Guinea Pig, your lab experiment. Does anyone want to increase their web traffic 10-fold; create new customers with just 40 or 50 hours of work; does anyone want to be asked to speak to audiences of prospects? I sure do. But for now, I’m taking a short break; maybe a week, maybe less.
Thanks for reading along.