Day Two: It’s been a long time since ad spending in the U.S. saw an increase. In fact, it was 10 years ago when we last saw a bump, and that was the same year we saw a wardrobe malfunction at the Super Bowl, and Google launched Gmail amid great skepticism. And there’s been no shortage of skepticism about advertising spend increases for a long, long time. But it’s here, and it directly affects how you should think about website design and development.

Allow me to connect the dollar signs. According to eMarketer, we’ll see an increase of 5.3% in advertising spend this year reaching a total investment of just over $180 billion. But what can the increased spend be attributed to? Mobile, mobile and more mobile. This year, advertising spending on mobile devices will trail only television advertising and advertising on desktops and laptops. Yes, it will surpass magazine, newspaper and radio advertising crossing the finish line with 10% of all advertising purchased. But get this; the mobile advertising investment in 2014 will be 83% greater than it was in 2013.

According to eMarketer’s estimates, we’ll spend 2 hours and 51 minutes each day on our phones, and with some of my children, that means during dinner, under the table, texting and eating, which is very bad for the digestive system. Is your website ready for this increase in activity? Has it been designed following the best practices of responsive design? Boy, it better be and stat. 246 words minus the headline and sub-header – catch you tomorrow.