Day 17: Well, I’ve been putting it off, but I’m caving into external and internal pressures. Yes, I’m selling out, throwing in the towel, crying uncle, no mas. I’m writing a blog about blogging, which is so 2010. Maybe 2009.

But I’m sticking to the facts. Do you want to know why you should blog and blog like a rock star, which basically means doing it in excess? Companies that blog increase their web traffic by 55%. Over and out. Just kidding, but do I really need to continue? Certainly. 43% of companies that blogged in 2013, created at least one new customer as a direct result of their effort. Remember what the great one said – not Gretzky, the other great one, Peter Drucker, “There can be no business without a customer.” You want customers? You want their business? Then you want to blog.

Here’s a few more stats to save when your boss says no. It’s true that 57% of all B2B sales decisions are made before anyone contacts a sales representative, but here’s why this stat is really false. Who on earth would build a website that didn’t clone a top sales person? That’s what websites are today – lead generating, prospect nurturing, high performance sales machines. And your blog is a big part of it.

Is your boss a tightwad, skinflint and cheapskate? Hit him with this stat like Sugar Ray did to Roberto – 70% of people find out more about your company through blogs and articles than the outrageously expensive ads you’re running. Maybe then you’ll get the go ahead.