Are you still wondering if blogging makes sense for your company? Check out the latest statistics from Hubspot.com 120 Awesome Marketing Stats, Charts and Graphs.
FACT: Blogs keep growing in Volume and in Value
- 50% of daily internet users read blogs at least monthly
- 81% of marketers rated their blog as useful (22%), important (34%) and critical (25%)
- Nearly 40% of US companies use blogs for marketing purposes
- Companies that blog have 55% more website visitors
- B2B companies that blog generate 67% more leads per month than those who do not
- Companies with > 51 blog articles experience a 77% lift in median monthly leads
- Blogging frequently has a direct and significant impact on lead generation
Based on the most recent data, blogging will continue to grow in volume and in value. If blogging isn't a tactic in your sales and marketing mix, consider adding it as a lead generation strategy this year.