Blog

To Blog or Not to Blog

Are you still wondering if blogging makes sense for your company? Check out the latest statistics from Hubspot.com 120 Awesome Marketing Stats, Charts and Graphs.

FACT: Blogs keep growing in Volume and in Value

  • 50% of daily internet users read blogs at least monthly
  • 81% of marketers rated their blog as useful (22%), important (34%) and critical (25%)
  • Nearly 40% of US companies use blogs for marketing purposes
  • Companies that blog have 55% more website visitors
  • B2B companies that blog generate 67% more leads per month than those who do not
  • Companies with > 51 blog articles experience a 77% lift in median monthly leads
  • Blogging frequently has a direct and significant impact on lead generation

Based on the most recent data, blogging will continue to grow in volume and in value.  If blogging isn't a tactic in your sales and marketing mix, consider adding it as a lead generation strategy this year.