Blog

Out With the Olde

The word skeuomorph (pronounced “skew-o-morf”) has been popping up frequently this year as Apple’s introduction of the iOS 7 graphical user interface has people talking about its demise. In the language of design, skeuomorphs simulate “old school” technology to make newer technology seem more friendly and familiar. For example, an online calendar that appears to be made of leather and paper, a digital clock that looks and acts like an analog clock or the "folder" icon on your desktop.

Skeuomorphs are shortcuts, ways to communicate more quickly and intuitively. As the users of technology become increasingly younger, however, this approach is losing its real-world connections. One of the challenges for designers is to find ways to move forward from these anachronisms without alienating the audiences that have become accustomed to these symbols.

Traditionalist technophobes will appreciate knowing that Apple hasn't completely broken away from using skeuomorphs. Their new iOS 7 interface includes an analog clock icon for adjusting your time settings, and there's still a sense of depth with transparent layers of rounded shaded overlapping "pages."

According to Apple, the new version will arrive sometime this fall — sneak preview available here. Once again, Apple is leading the way and their clean and direct visual design will be a strong influence in a refreshing return toward minimalism.