Day 18: I’ve been reviewing the report issued by Chitika, the on line ad network, regarding their latest findings on Google’s organic search results pages. And second page and third page – yes there are those, too.

If you want to be present and unaccounted for, be satisfied with your page two or page three placement on Google. If you want some page one action, as we all do, but don’t want to pay for it, trust me, it’s going to be a long slog, but well worth the slogging. Here’s why – 91.7% of all the organic traffic action is found on page one. Page two accounts for a whopping 4.8% of the organic traffic, and page three is the nosebleed section delivering only 1.1% of the traffic.

It’s been proven time and again that original, thoughtful, keyword embracing content can help you on the arduous journey to the top. And when I say top, why not set your sights on the summit? The good people at Chitika have delivered the goods and here’s the search result for each page one position:

1 = 32.5%
2 = 17.6%
3 = 11.4%
4 = 8.1%
5 = 6.1%
6 = 4.4%
7 = 3.5%
8 = 3.1%
9 = 2.6%
10 = 2.4%

You need to do everything you can to get on the first page of search and that means content marketing everyday. It also means having a professional write or rewrite your website. First of all, it will help with your search objectives. Second, your website will be far more engaging and compelling if you invest in a web text writer. But remember, web writers and freelance writers aren’t the same – a web writer knows the principles of SEO, knows proper copy weights, and understands the opportunities and the limits of keyword inclusion. And third, with better content – and more content – you’ll end up with more indexed pages on Google, higher volumes of traffic, probably more leads, and in the end, more conversions.