Sure, the tiny details can be important enough that the gods may live there - but don't forget to step back from your brand occasionally and view it from a distance.

How does it live on the shelf?  Is it popping? Can you read the information from 3 feet away? Is it instantly recognizable as a part of your brand family or does it seem more like Earl, your second cousin twice removed, who never brings a dish to pass at the picnic?

Give your brand a real presence. Verify the context and make it a point to view your brand from near, afar, individually and as the complete family portrait that will become your pride and joy.

And there's always hope for Earl.