Website Design and Development

Exploring the latest trends in web design.

Mobile web browsing is expected to overtake desktop usage within the next 3-5 years.  Responsive web design paves the way to respond to current and future portable device widths, while accommodating the needs of desktop users with varying screen widths and resolutions.

For the past several years, we have been using Drupal as one of our favorite Content Management Systems (CMS) for developing websites and I have fallen in love with it.  As a digital strategist and a business owner, I help other business owners, managers and leaders build effective, flexible, scalable websites to drive their marketing and digital strategies forward.    

This is why I feel good recommending Drupal for business.

You may not do e-commerce on your website. But what is it there for, if not to engage your prospects and customers and get them to interact with your brand?

Do these statements sound familiar? “Our website looks just fine the way it is – it’s a classic.”  “We can just get an intern to create our new catalog.” “We can have Bob in shipping figure out how to send emails.”

In this age of lean budgets, it’s important to spend wisely.  Saving money on design is almost always obvious to your customers, clients and prospects and it leads to a credibility problem that can cost you serious money when your visitors go to a competitor who looks more established and professional.

Pantone began life as a small printing company in Carlstadt, New Jersey in the 1950s.  A part-time worker and recent college graduate applied his chemistry knowledge to the then-difficult process of trying to match ink colors.  The company’s ink matching began to catch on, but its commercial printing work was losing money. So this young chemist, Lawrence Herbert, bought the ink matching assets and the name to found the Pantone system we know today.