Branding

Actually, quite a bit. There’s the obvious; just because you expose yourself doesn’t mean you can’t be overexposed.

You’ve probably seen the recent Dos Equis ads and commercials featuring “The Most Interesting Man in the World.”  It’s worth a fresh look at the original campaign upon which these are based – David Olgivy’s “The Man in the Hathaway Shirt,” that began in 1951 and lasted for decades.