There’s no shortage of statistics – no more than six words, less than 130 characters, don’t use all caps and exclamation points, or the words Free, Help and Percent-Off.
There are many types of sales closes from the Columbo and Puppy Dog closes all the way to the Assumptive and Backwards closes. Some work better online than others.
Harvard, by all accounts, is a reputable institution. They might not possess the ability to draft engaging titles for their research, in fact, this one is downright off putting, but I do trust their findings.
You must turn Content Marketing into a regularly scheduled daily event just as you would a daily strategy meeting or a coffee break, albeit a very long coffee break.
Allow me to connect the dollar signs. According to eMarketer, we’ll see an increase of 5.3% in advertising spend this year reaching a total investment of just over $180 billion.
When speaking to the business world about the future of website design and development, I tell our clients that simplicity is the solution we should be striving for. And that goal, time and again, can be found in our past.
There are so many reasons why website design and development goes haywire. Certainly, people want things on the cheap, only to learn a short time later they need a do-over. Ouch. But more frequently it’s because the communications industry is filled with ambitious communicators. There are a whole lot of talkers, but not many listeners.
So, what can small and mid-size business learn from this catastrophe? Probably the same thing Michael Bilandic, Chicago’s mayor in 1979, learned after 36” of snow fell and wasn’t removed for days on end.
