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OK, I admit it. Once in a while I’ve just got to have a McDonald’s Quarter Pounder. And fries. And a soda. When I’m there, I’m always struck by my experience. A very consistent experience.

So, when I ran across crucial research, provided by Seattle’s Razorfish, on the consumer’s point of view on engaging with businesses through social media, I was struck with some correlations between my McDonald’s experience and the point of view research.

You may not do e-commerce on your website. But what is it there for, if not to engage your prospects and customers and get them to interact with your brand?

Not really, but now that I have your attention, here’s a quick and easy guide for creating winning marketing emails. 

Do these statements sound familiar? “Our website looks just fine the way it is – it’s a classic.”  “We can just get an intern to create our new catalog.” “We can have Bob in shipping figure out how to send emails.”

In this age of lean budgets, it’s important to spend wisely.  Saving money on design is almost always obvious to your customers, clients and prospects and it leads to a credibility problem that can cost you serious money when your visitors go to a competitor who looks more established and professional.

You’ve probably seen the recent Dos Equis ads and commercials featuring “The Most Interesting Man in the World.”  It’s worth a fresh look at the original campaign upon which these are based – David Olgivy’s “The Man in the Hathaway Shirt,” that began in 1951 and lasted for decades.