Have a powerful and clear brand message

You have about eight seconds to get your point across. It should be very clear what products or services you are offering, along with bold calls-to-action to get the user involved. A good combination of writing and a careful choice of imagery will help you to pull this off.

For their work in 2017, TMA+Peritus won 10 American Advertising Awards bring their tally to over 65 awards in the last five years. 

Quite a few years ago, long before Wells Fargo began fleecing their customers, I gave a speech to Wisconsin executives affirming that the single most compelling market differentiation for businesses and organizations was trust. There’s little doubt, at least in the last 13 months, that trust has been whittled down to pencil-point levels.

  1. Gradients. Yes, gradients. They were right out, like the number five for the past several years when flat design was king. Now they’re back, with brighter and bolder colors that flow together seamlessly.    
  2. Drop Shadows. Another mainstay that had all but disappeared. These are now best used sparingly for a dramatic added dimension, rather than in every single shape and button on a website.

Any of us who have read the committed atrocities by Harvey Weinstein has been subject to a laundry list of his remarkable movies. I’ve seen many of them and enjoyed most of them, but you’ll read no list here. In every one of these articles, it’s as if these famed movies somehow temper the actions and buffer the bombshells. 

Our thanks to Pamela Sosnowski, at   for her recent article on our agency.  

Why does it need to be so complicated? We’ve all seen it time and again. Branding projects that lasted so long the brands actually changed, not once, but twice before the initiative was ever completed. The branding process, for many of us, has changed, and that change has provided the client with what is long overdue; pragmatism. 

Although fashion trends are the trendiest of all trends, coming in at a distance second are website design trends. 

Think of your website pages as a storefront. Have you ever looked at a storefront and tried to figure out what the store was selling? We all have.

The other night, my fellow marketing friends, TMA+Peritus came up big, again. This time around, we won 13 awards bringing our total American Advertising Awards in the last three years to 48 – and almost all of them for our web and digital work.