Content Marketing

One of my favorite advertising quotes came from the Englishman, William Lever, when he said, “I know half my advertising isn’t working, I just don’t know which half." And like a lot of advertising, Lever probably stole the quote from John Wanamaker who said something similar a few years earlier.

You can expect only about 1% of your fans to return to your Facebook business page after their first like. Nothing personal, that's just how it works. Here are some ways to get more love out of your Facebook marketing relationship.

Peter Drucker lives on as one of the greatest business and management minds of the last 100 years. If he had blogged, he would have had millions of followers. As a content marketer, the most important insight I can share is to think like Drucker when you're ready to write.

The Wisconsin Potato & Vegetable Growers Association delivers on its Content Marketing objectives through an integrated strategy of social media, multiple websites, and traditional platforms. You might say when it comes to marketing integration, these guys are deeply rooted and very well-grounded.

Why do the first three R’s get all the glory? Repurposing content is a valuable marketing strategy. But repurpose needs a rebrand. To make a lasting impression, take your content to the next level.

The other day I was in a meeting with a marketing team discussing corporate communications and how to write effective blogs. One of the people said “I hate it when I spend an hour writing a blog about nothing”. Can you relate?

Content marketing has been around for 100 years or more. Is it a trend or is it mainstream? Actually it's both. It was a trend and now it's a fundamental, mainstream marketing philosophy. In fact, content marketing is the new purple, which was the old black, which was, of course, positioning.

Architects use blueprints to build skyscrapers, designers use storyboards to carefully plan complex sequences for Flash and video files — including television and web commercials, movies, instructional videos and animations to entertain and inform the target audience.

Some say it might even be a $300 billion industry; that’s Billion with a capital B and that rhymes with P and that stands for Pocket Fisherman.