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Your home page or landing page must answer three questions in 7 seconds: where am I, what can I do here, why should I do it? I’m not sure Usain Bolt is even that fast. You can’t just put yourself in your customer’s shoes, now you need racing shoes.

Using wireframes can be a valuable tool to work through the strategic planning phase of a website redesign.

Meet Larry Alsum, the face of Alsum Farms & Produce, and learn how this TMA+Peritus client transformed their brand from the inside out. Like Orville Redenbacher, Jimmy Dean and Victor Kiam, when does it make sense to have the company’s leader be your brand?

Sure, the tiny details can be important enough that the gods may live there - but don't forget to step back from your brand occasionally and view it from a distance.

We spend so much time and money trying to be understood and not enough time understanding.

According to U.S. News and World Report, the University of Wisconsin-Madison Masters of Science in Biotechnology program ranks 15th worldwide.

From Al Gonquin-Roundtable, Style Editor at TMA+Peritus. If you're using social media sites for both personal and business use, follow our helpful tip.

Strategies for getting people to act on your calls-to-action.

Exploring the latest trends in web design.