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You must turn Content Marketing into a regularly scheduled daily event just as you would a daily strategy meeting or a coffee break, albeit a very long coffee break.

Allow me to connect the dollar signs. According to eMarketer, we’ll see an increase of 5.3% in advertising spend this year reaching a total investment of just over $180 billion.

The average web guest reads 28% of what’s on a web page. We lose interest at the 250 word mark. 

When speaking to the business world about the future of website design and development, I tell our clients that simplicity is the solution we should be striving for. And that goal, time and again, can be found in our past.

There are so many reasons why website design and development goes haywire. Certainly, people want things on the cheap, only to learn a short time later they need a do-over. Ouch. But more frequently it’s because the communications industry is filled with ambitious communicators. There are a whole lot of talkers, but not many listeners.

As I prepare to speak at the American Marketing Association’s Branding Conference, one of the questions that was presented to me was besides Apple and Nike, name a brand that you really admire and why. Fair enough.

In the last year or so, four seismic marketing events occurred that will forever reshape how insurance agencies develop new business and sustain it. There’s no secret to event number one; it’s Google’s highly publicized reformulation of their secret algorithm, which I have written about extensively.

So, what can small and mid-size business learn from this catastrophe? Probably the same thing Michael Bilandic, Chicago’s mayor in 1979, learned after 36” of snow fell and wasn’t removed for days on end.

Let’s see – algorithms have been around since 1600 BC when the Babylonians were conjuring-up factorization for square roots. Why they were interested in square roots might be fodder for another post, especially because the Babylonians were consistently being attacked, and had to defend what proved to be indefensible borders.